CONTENT & STORYTELLING
City Year Miami
Visual storytelling and brand-aligned content for a leading education nonprofit, building a library of assets for outreach, fundraising and community engagement.
Project overview
City Year Miami is a branch of the national education nonprofit City Year, which places AmeriCorps members as student success coaches in under-resourced public schools. We partnered with them to capture and amplify the spirit of service, community and impact at the heart of their mission.
Visual storytelling
Through intentional event coverage, we created a collection of high-impact imagery that tells the story of City Year Miami's work: service days, student engagement, community partnerships and volunteer leadership.
Brand-aligned documentation
Every asset followed City Year's national brand standards, so the local team could use it right away across channels.
Strategic content support
The photography became a storytelling tool across social media, annual reports and internal presentations. We worked closely with staff to understand their messaging needs and deliver content they could put to use.
Results
- A visual library supporting impact reports, social media and fundraising
- Greater visibility for City Year Miami's work in the local community
- Authentic, high-quality imagery of the organization's values and people
Other projects
BRANDING & IDENTITY · CONTENT & STORYTELLING
Let's Be Clear GA
We partnered with this statewide prevention campaign on a complete rebrand, from visual identity to digital strategy: a modern look, an engaging social media presence, and a mobile-first website built to reach Georgia's youth with clarity.
CONTENT & STORYTELLING · WEB DESIGN
Resiliency & Wellness Toolkit
A new logo, visual identity and website for a key State of Georgia program. The refreshed digital presence improves accessibility, clarity and trust for the communities it serves across the state.
BRANDING & IDENTITY · WEB DESIGN
Phase 2 Creations
The brand voice, buying persona and storytelling strategy for a knitwear online store. We designed and launched the store with a sales approach tailored to its ideal customers.
Let's build your project
Whether you're starting fresh or ready for the next step, we'll shape the strategy, tell the story and deliver the work.